得益于印度消費(fèi)電子市場(chǎng)大熱，2022年末全球智能手表出貨量增長(zhǎng)。

2023年1-2月智能手表品牌廠商TOP10總出貨量2159萬(wàn)只，具體出貨量看，蘋(píng)果作為消費(fèi)電子龍頭，以5.4KK引領(lǐng)市場(chǎng)位居榜首，來(lái)自印度的新興品牌Fire-Boltt和Noise以3KK/2.6KK跟隨其后，隨后則是三星、華為分別以2.1KK/2kk入圍前五。

根據(jù)潮電智庫(kù)統(tǒng)計(jì)，2023年1-2月前五全球智能手表廠商共占TOP10市場(chǎng)份額達(dá)70%。其中，蘋(píng)果以25%的市占率名列第一，隨后則是Fire-Boltt和Noise分別以14%和12%位列第二、三；CR3高達(dá)51%。

整體看，蘋(píng)果一家獨(dú)大的市場(chǎng)格局依然明顯，其余品牌競(jìng)爭(zhēng)仍然較大，主要原因還是智能手表市場(chǎng)未能充分打開(kāi)，蛋糕不大市場(chǎng)就缺乏足夠活力。

國(guó)產(chǎn)方面，上榜的有4席，總出貨540萬(wàn)只，僅占總量的25%，整體實(shí)力仍然較弱。

Top 10 smartwatch shipments from January to February 2023

Thanks to the booming consumer electronics market in India, global smartphone shipments increased by the end of 2022.

From January to February 2023, the top 10 smartwatch  manufacturers had a total shipment volume of 21.59 million units. In terms of specific shipment volume, Apple, as a leading consumer electronics company, led the market with 5.4KK and ranked first. Emerging brands Fire Boltt and Noise from India followed with 3KK/2.6KK, followed by Samsung and Huawei, who respectively ranked in the top five with 2.1KK/2KK.

According to statistics from Chaodian Network, global smartwatch manufacturers accounted for a total of 70% of the top 10 market share from January to February 2023. Among them, Apple ranked first with a market share of 25%, followed by Fire Boltt and Noise ranked second and third with 14% and 12% respectively; CR3 up to 51%.

Overall, the dominant market pattern of Apple is still evident, while competition among other brands is still significant. The main reason is that the smartwatch market has not been fully opened, and the market lacks sufficient vitality if the cake is not large.

In domestic company, there are 4 seats on the list, with a total shipment of 5.4 million units, accounting for only 25% of the total, and the overall strength is still weak.